About me
I'm Emma , a multidisciplinary Content/UX Strategist who is curious about what makes people tick. I see the world through a lens that's guided by equal parts emotion and logic (I'm an INFJ).
Though not Hobbit-sized, most other characteristics apply. I live in a 1830s stone home I’m carefully renovating and enjoy the small joys of life like gardens, sourdough bread, and lively banter that ends before my bedtime.
Experience
Oct 2021 – Present
Full-time
Content/UX Strategist
The Durkan Group
Lead end-to-end discovery, strategy, and content for B2B digital experiences from initial onboarding, research, and client Figjam workshops to messaging frameworks, UX deliverables, and final website copy.
Apr 2019 - Oct 2021
Full-time
Content Marketing Manager
Ignite2X
Developed and executed integrated content marketing strategies for CPG clients, including managing a $150K paid social budget and leading influencer programs.
Apr 2018 - Apr 2019
Full-time
Social Media Specialist
Synergis Software
Owned social media strategy for a B2B engineering software company, translating technical value propositions into audience-relevant content, while supporting integrated marketing across webinars, trade shows, and live events.
Nov 2014 - Apr 2018
Full-time
Social Media Manager / Comms Coordinator
3Seed Marketing
Grew from supporting content marketing efforts into leading social media strategy and campaigns for a diverse client portfolio spanning higher education, business services, and consumer services.